Don’t let David Cameron write your business case – some tips for proposal writers
I have written, reviewed or assessed hundreds of Business Cases, Tenders and Funding Applications.
One of the most common problems I come across is the use of qualifiers. This is where authors undermine their own argument by using descriptors that weaken their proposition.
The effect on the reader is to explicitly or subliminally suggest that the claim is open to question, even in the mind of the person making it.
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